Chokota in new cackles
drawned with chocolate
in chocolate
Chocolate Graphics assigned to Colibri the branding project for its innovative retail concept "Chocotales."
The pilot store of the upcoming retail store chain opened in Pereus offering unique chocolate flavours in cakes, ice-cream, chocolates and chocolate bars with messages inscribed by chocolate, an international patent Chocolate Graphics exclusively represents in Greece and Cyprus.
The total project contained also the design of the corporate identity, environmental graphics, packaging, stands and the "looks" of the stores - aiming to create a new, fresh, distinct, powerful corporate identity.
Moreover, an original line of illustrated chocolates titled ''Eat Art'' was created. A series of chocolates with chocolate illustrations having "chokota" as the main hero. It's an art figure that cackles, wishes and jokes with unique grace, designed by Effie Bambos.
Mr Argiris, Master Licensee of Chocolate Graphics in Greece and Cyprus, stated "the creation of Chocotales had been on my mind for quite a while. The decision to start the project was a hard to take but now that our first store is open I realised that not only people warmly welcomed us but also entrepreneurs approached us interested in investing in new stores."
