Pindos - Pre-cooked line

Time for the Greek poultry products to get an image upgrade. Package design for PINDOS. 

Especially if we are talking about the pre-cooked, mountain farm chicken by PINDOS!

For 60 years now, PINDOS represents a food success story in Greece. On the occasion of the construction of a new advanced technology processing unit, PINDOS requested to renew the design of product packaging, starting with the new, pre-cooked line. 

Our team designed the new packaging based on the two dominant elements of PINDOS's brand personality: the mountain range (a promise for unpolluted air and water, natural nutrients and a well-being) and the 500 poultry farmer-cooperatives (a promise of local character, small scale production, sustainable farming, the human dimension in farming).

The new image aims to outrun the local competition and be in full accordance with the European perception and trends of excellent quality, free-range poultry products.