The house of snacks
They taste good. They grow fast. They get branding. Unismack beyond the facelift.
By all standards, Unismack has been successful: they make great best-for-you snacks in a time of unprecedented snacking & grazing, they operate a dedicated allergen free and gluten free facility with a 5,000 ton annual production capacity, their list of quality and safety certifications is second to none, and they have a growing global market presence. So why on earth would they consider re-branding?
Our answer to that very question proved convincing enough to get them started on their own new branding journey. First stop, corporate rebranding: new logo design, descriptor, tone of voice, set of values, environmental graphics, sales kits, brand identity manual…and above all, a branding strategy as the cornerstone of an expanding future.
Emojis and values:
the corporate brand logo
“The rooftop of our house of snacks consists of 3 emojis representing the values of our company”. The inconspicuous sentence out of Unismack’s brand manual speaks volumes about their mentality: smart people with good taste on a mission to bring valuable, affordable, variety rich snacks to people everywhere in the world.
Excellence [E] because they are original, quality driven and committed
Innovation [!i!] because they are creative, curious and open-minded
Responsibility [:)] because they are caring, honest and conscious of their social environmental role.