The Olive Project

Hundreds of small Greek family companies in the food industry today are like Vagiannis Olives. They offer a quality product but few get to hear about it, especially abroad, where the market has real potential.

So we took them by the hand and started from scratch. We redesigned their existing company logo and then created a fresh brand for them - Divine Origins - and designed a logo to match the new brand.

To help clients visualise them better we got amongst their olives and took photos. Using the new brand and material we built a website for them and told their story. At the same time we designed packaging to contain their 15 olive flavours in three distinct package types and a sales presenter to make it all clear to their potential clients.