The most important lesson of this war against the virus is that strategy is key. Leadership, governance, data mapping, modelling, planning for measures and their adaptations go hand in hand with the conventional medical weaponry. In fact, the latter proved hopelessly inadequate without the others.
Replace medical with promotion and you’ll see where this argument takes us.
At times like this with everything in flux, you don’t just bring last year’s campaign up to speed. You need to reconsider your strategic options. In communication, this basically means branding, the definition of identity and it’s build-up in society. Take Plin, for instance. You probably know nothing about the company and rightfully so. But you will soon hear about Nanosanitas.