Septona launches Dermasoft!

A leading manufacturer of personal hygiene products, Septona enjoyed an upturn in international sales but refused to sit back and wait for “back to normal”. Seizing the momentum, they intensified their investment programme during the pandemic and launched Dermasoft, a brand new concept of wipes.

This new brand, we helped develop, revolutionises the use of wipes. Take the Dermasoft Max, for instance: instead of resorting to baby wipes for our elderly, we now have equally soft and moisturising but larger in size and deeper cleansing wipes. How’s that for a direct response to customer needs?

The Aristotle University School of Medicine, Thessaloniki

We cannot tell if it was a Vietnamese or a South African who became the very first, non-Greek, undergraduate medical student in Thessaloniki. What we can claim is that in the course of nine months we have managed to design the new medical school’s brand, authored their messages and narratives, built their web presence and digital campaigns, and we supervised their open-days and enrolment drive. The whole nine yards, awesome, isn’t it?

And AUSoM it is! It was just there in front of our eyes -Aristotle University School of Medicine, but that was only the beginning. Our job was not a name, or a punch line, far from it! It was to help a few brilliant professors and medical doctors materialise their vision for the first ever international graduate programme in medicine at a Greek university.

With Accordia cables, literally!

You scarcely notice them until something goes wrong -transmission cables are the central nervous system of smart buildings, security systems and industrial automation. Your live image, crystal clear sound and data transfer rates depend on them. Signal losses, return loss and interference, mechanical integrity, weaknesses in shielding -every detail counts. That’s what Accordia is about: details!

“In my 30 years in communication design and branding, I’ve never met a client so transfixed on precision. For them everything had to have rhyme and reason. At times, it was almost impossible, but we drew on their passion for excellence and we genuinely got wired! Biokal’s rebranding has been one of the most audacious and thorough in Colibri’s history.”

[Christos Helmis, brand strategist, creative director, Colibri]

Unismack beyond the facelift

By all standards, Unismack has been successful: they make great best-for-you snacks in a time of unprecedented snacking & grazing, they operate a dedicated allergen free and gluten free facility with a 5,000 ton annual production capacity, their list of quality and safety certifications is second to none, and they have a growing global market presence. So why on earth would they consider re-branding?

 Our answer to that very question proved convincing enough to get them started on their own new branding journey. First stop, corporate rebranding: new logo design, descriptor, tone of voice, set of values, environmental graphics, sales kits, brand identity manual…and above all, a branding strategy as the cornerstone of an expanding future. 

The new Grecian Magnesite website

“Sculptures and memorials are not made of magnesite. Almost everything else is. The versatile magnesite quietly plays an important role in the widest range of modern day uses, to the better benefit of civilisation and the environment”. It sounds a bit over and above for a miner, does it not? Yes, for the world leading magnesite specialist it is par for the course!

Grecian Magnesite, however, does create the widest range of application-specific magnesia products for a host of industries, from iron & steel, mining & metallurgy to manufacturing, construction, and the environment. What we did for them, at Colibri, was to put their message in simple words, words that would speak meaning to a broader audience and then create a visual environment to enhance that meaning. 

Mamma Greca responds with excellent ingredients

In their words “gastronomy is not necessarily an expensive dish in a trendy restaurant… (it is) the enjoyment of simple things … with our mom’s enchanting touch”. They are right! Now that more and more households eat together and more people cook from scratch trying new recipes, quality raw ingredients can make a huge difference. Wine experts initially, the founders of Mamma Greca made it their business to select and bring to the market the choicest rice, legumes, salt, pepper, sugar and other culinary ingredients from Greece, at highly competitive prices. We only had to design their brand image and their website for their very promising journey ahead. Look for Mamma Greca’s figurine on the supermarket shelves -it is the nostalgic sign of excellent food quality!

With (pet) interest!

To take on a Goliath, an underdog must be smart, nimble and flexible. Don’t take it from us -praise Gladwell’s brilliant myth-busting story* for it. What we can take credit for is the branding strategy that put that maxim to work in favour of Pet Interest. They were the underdogs of the pet market, ten years ago. All they were armed with -besides their love for dogs- was their understanding of the market. Colibri added the weaponry of branding. We formulated a multi-brand strategy, which in marketing terms, means agility, flexibility and adaptability -really powerful advantages against competitors of royal strength! What seemed above their means back then, is now Pet Interest's key to success -their new Wellfed sub-brand is yet another swift response to a changing market!

**Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants -a must read!

Building Mevgal’s image abroad

A true pioneer of Greek dairy -the first to export pre-packed PDO Feta cheese in the ’80s, or to introduce the split-cup Greek yogurt with honey- and a proud ambassador of authentic Greek recipes in 30 countries, Mevgal needs to build a coherent brand image in Europe and beyond. We helped with a style guide addressed to social media agencies in several European countries -it encapsulates Mevgal’s heritage, their values and their quality claims in keywords and images, and sets the proper tone of voice for their communication “one spoonful at a time!”

Flavour Factory expands their
Oriental Express brand.

For 25 years Flavour Factory has been introducing ethnic food from the seven seas to food lovers in SE Europe. It’s their responsibility, for instance, that  Greeks fell in love with sweet & sour cooking sauces in the late ‘90s, or that athletes found their preferred Mexican or Arabic cuisine in Athens 2004 Olympic Games. Our responsibility was the branding of Oriental Express in 2011 and the packaging of a long list of noodle products almost every cosmopolitan Greek has cherished since. Building on their success, Flavour Factory recently launched a collection of sushi products and trusted their elegant packaging to us again: sushi ginger, rice, nori, wasabi, panic, tempura… look for them in the supermarkets and remember the Japanese word for “thank you very much”: Domo arigato gozaimasu! You will definitely need it!

Dreams4cars - A European Union
Horizon 2020 Project

Take a look for yourself
at the website and the video
DREAMS4CARS.EU

Sitia’s superb olive oil

Take a look for yourself
at the website 
LASITIA.COM