Botanicalia

Nature lovers or dedicated botanists? They believe they can't be one without the other to produce a collection of essential oils that hold inside all the precious benefits of the Greek flora. Inspiring as it is, their empowering approach to precision agriculture, respect for nature, and human well being, led to an identity that visually communicates what essential oils actually are; Your Natural Guardians.

The Botanicalia logotype highlights the brand's strong connection to nature. It is a flower, as much as a "B". It is meant to be used in one color, therefore, the lines of the "cultivated field" stand for a tone lighter than the darker upper petal. It also serves as a visualization of the process, from solid to ethereal. Typography combines Serif and Sans Serif elements to portrait nature's beautiful irregularities and takes a distance from the many industrial competitors.