Managing a huge communication u-turn
Eduact invited Colibri to produce an effective communication strategy and material for the Global Robotics Championship (First Lego League). This was just before the Coronavirus pandemic arrived and it was to be the first to take place in Greece, with over 1600 participants from all over the world. In just a few days, as the Coronavirus pandemic spread across 5 continents, the communication strategy of organising such a significant event was radically transformed into a postponement strategy and crisis management. Hear no evil, see no evil. Eduact gained time and changed their identity, becoming Education Unlimited and upgraded the communication capabilities of its various services.
Together with them we prepared the ground afresh to lay claim on the Global Robotics Championship next year, which will have special significance as Greece marks 200 years of independence.