Lasitia
A food story of 8000 farmers and a famous olive oil.
LASITIA products are exclusively Extra Virgin Olive Oils P.D.O., produced in the olive mills of Sitia, Crete. The brand revived a story of almost 90 years with the rebirth of the local cooperative, a farmer's union with a tradition dating back to the Minoan civilization.
To bring LASITIA brand to life, we created a narrative that reflects the unity, hard work, and connection of the brand's founders to their land. For the visual identity, we used elements that do justice to the story's co-star, the Sitia trees, which give their precious juice to produce a multi-awarded product of exceptional quality and taste.
