Mevgal

Building Mevgal’s image abroad

A true pioneer of Greek dairy -the first to export pre-packed PDO Feta cheese in the ’80s, or to introduce the split-cup Greek yogurt with honey- and a proud ambassador of authentic Greek recipes in 30 countries, Mevgal needs to build a coherent brand image in Europe and beyond. We helped with a style guide addressed to social media agencies in several European countries -it encapsulates Mevgal’s heritage, their values and their quality claims in keywords and images, and sets the proper tone of voice for their communication “one spoonful at a time!”