Entrepreneurship that doesn’t know stop. We’ll fuel that.
Some people refuse to take no for an answer or give up when doors close in their face. Not Eleanna. We met her when staying in her hotel while on a photoshoot promoting her town. The extra-mile style of her hotel perhaps has something to do with her own love of fashion, one that we took on, from scratch.
Long before the Coronavirus crisis started to redefine the global economy, finishing her first line of women’s blazers was already a mammoth task. At times it seemed impossible to combine the right fabrics with the right tailors. Fast-forward to today’s unprecedented unpredictability and Eleanna is undeterred, unphased, still the unquenchable fire, just like the 10 female heores we will be unveiling with her brand. Back and forth we communicate our ideas with her for the final stages of her brand building, out of the public eye and behind the scenes – finalising her narrative and using that to guide our studio and outdoor photoshoot. “Don’t stop me now” is one of her favourite songs. Freddie Mercury (who wrote the song) would have been proud of her, not only because he dared to push fashion boundaries and daringly blend them with his musical performances, but because she is this unstoppable tour de force, and we are, well, fueling that.