SBE - Elliniki Axia

Balancing the Greek romantic nature and the reality of the economic crisis. The name and visual identity of the “Hellenic Value” Awards. 

The Federation of Industries of  Greece and the Financial newspaper “EXPRESS” took the initiative and presented awards to manufacturers for their efforts and results in innovation, extroversion, the environment, and their corporate social responsibility, demonstrating that pessimism can give its place to strength. 

The name and visual identity of the “Hellenic Value” awards was proposed by Colibri, following extensive research concerning the phrases and images used, aiming to balance the Greek romantic nature and the reality of the economic crisis. Upon adoption of the proposal, Colibri prepared all audiovisual aspects of the event presentation, which categorized the awards. For our work and effort, we were honorably included on the list of sponsors for the event.