Plin Nanotechnologies was a startup when they began their branding journey with our company. They were able to produce nanoparticles for a number of industries and they felt they needed a name, a corporate identity, a website and a sales presenter to start doing business. Forget strategy and we would have offered the modern visual identity they now have, nothing more. Instead, we suggested a brand architecture allowing for co-branding and consumer brands. In the course of less than three years their Nanosanitas brand is now present in international markets and dwarfing Plin in communication terms. On top of that, their R&D is working around the clock to finalise a nano based powerful disinfectant that won’t wash away from surfaces, is safe for humans and deadly for viruses.