A recent (2012) initiative by the Greek Ministry of Education tackles the problem of greek schools opting for a foreing destination for their annual school trips. The programme targets the second grade and high schools students and tutors and tries to introduce them to underdeveloped touristic destinations in the country as well as to reinstate the rather neglected educational factor of the school trips. Colibri was assigned to propose a cross media strategy including a dynamic website, a Facebook fun page and a visual identity for the campaign.
