Every project is special, but we are especially proud when undertaking big, traditional brands in the food industry. One of these is Zenith, a brand with products that can be found on every Greek family table.
Colibri undertook the redesign of Zenith's packaging, placing an emphasis on the unique ingredients of these traditional recipes. By giving them a modern touch, we aimed to attract younger customers to these all time classic, ready-to-eat products.
This concept was visualised with graphics, patterns and colours on the package: a handmade design environment with Greek motifs and a photo of the dish, each one specifically illustrated with a basic ingredient of the recipe, marrying tradition and modernity, the past with the future...
