Following the rebranding of Pet Interest, Colibri's creative team worked on the branding of the new series of products for dogs and cats.
We birth the new product series -crunchy bisquits, fresh energy treets and pate meals- “Naturest” to reflect the freshness, the special flavours and the nutritional value.
Minimal design, single, straightforward font, vivid illustration and emphasis on the product itelf are the main features of the SKU's -carton boxes ( max & mini snacks) and cans- while the background – craft for puppies, black for cats – demonstrate the premium identity of “Naturest”