Pet Interest. Branding the new series of products, Naturest

Following the rebranding of Pet Interest, Colibri's creative team worked on the branding of the new series of products for dogs and cats.
We birth the new product series -crunchy bisquits, fresh energy treets and pate meals- “Naturest” to reflect the freshness, the special flavours and the nutritional value.

Minimal design, single, straightforward font, vivid illustration and emphasis on the product itelf are the main features of the SKU's -carton boxes ( max & mini snacks) and cans- while the background – craft for puppies, black for cats – demonstrate the premium identity of “Naturest”